Getting your product to the first few pages of Google and other top search engines is getting harder and harder. Google’s search and indexing algorithms continue to evolve. Google has now given over more and more of its search results to a blended combination search result – displaying images, videos, blogs, and social media sites towards the top of the first page and thereby pushing down the page traditional websites that would have otherwise competed for top rankings.
Video, image, blogs, and social media sites that have search engine optimization (SEO) content are 53 times more likely than traditional web pages to receive an organic first-page ranking.
Those little images you see on search results pages are video thumbnails, and today, achieving those are considered gold mines in marketing.
More and more people are watching “How To” and promotional to videos instead of reading articles. It’s faster and they can have the video playing while they’re working on something else.
Our video SEO campaigns combined with all the other media that we utilize (i.e. blogs, podcasts, bookmarking sites and social media sites) will make sure that:
- Google finds your video content
- Google successfully indexes your video media content
- Google will display your video content when specific keywords are entered as search terms
